1298 Ambulance
Searchlight participants who attended “The Future of the Urban Poor” convening in Mumbai in April 2011 offer thoughts on their site visits to pro-poor initiatives in Mumbai. Attendees discuss the need and role of these social enterprises in their current context as well as in the writer’s home region. 1298 Ambulance is a low-cost pay-per-use ambulance service, the first of its kind in India.
By Sheila Ochugboju, African Centre for Economic Transformation (ACET) (Kenya)
Our field visit to the Dial 1298 Ambulance in Mumbai revealed the concept of “Mission Command” first explained by Helmuth von Moltke the Elder, the great military strategist, Chief of Staff for the Prussian Army in the late 19th century. Simply put, it illustrates the art of defining and refining good adaptable plans, a process whereby the company goals and objectives are allowed to filter way-down the lines authority, allowing the deepest level of delegation to create an empowered workforce, able to deliver critical results in very difficult circumstances. » Continue reading “1298 Ambulance”


