POPse, the self-described world’s first social enterprise think tank, began on May 9 and ended on May 13. The project brought together social enterprise thinkers, practitioners and educators to “explode some of the treasured myths and policy bubbles in social enterprise thinking.”

The concept is certainly interesting and allows for more in-depth conversations and hopefully more solid outcomes than the traditional conference format. I’ll be curious to see exactly what comes out of the project—the team has promised white papers. And of course, I’d love to see the concept spread to developing countries such as India.

While the top recommendations coming out of the think tank focused on social enterprise in the UK, the “The 100 Social Enterprise Truths” lists is applicable to all those interested in social enterprise.

I’ve collected a few favorites below:

1. Measuring social impact is about improving what you do, not just proving how well it works
20. Social enterprises overestimate what they can achieve in the short-term, and underestimate it in the long-term
23. Even if you call them a client, an end-user or beneficiary, the customer is still king
36. Learn by doing, learn from others, learn from failures, keep learning
49. There’s more truth spoken over drinks and meals at a conference than on the stage
50. BigSociety, Social Enterprise, Civil Society, Third Sector: it’s more important what we do than what we call it
71. The word ‘synergy’ should be outlawed from daily use
83. Investors and social entrepreneurs don’t speak different languages, they speak different dialects
95. Social entrepreneurship isn’t a career, it’s a calling (do something before you take the label)

Read the full list here.

Photo credit: Flickr user Jeff Kubina

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