Today, more companies than ever before recognize the significance and value of integrating Corporate Social Responsibility (CSR) into their business operations and decision-making processes. A global phenomena, India has only recently “signed on” to this mantra. As a result, the “if—then” concept of “Earn Respect – Grow More” needs to be incorporated into the mission statements of all Indian companies.
This is what the 1st Asian CSR Congress to be held in Mumbai on December 10 – 11, 2009 aims to do – to encourage the inclusion of CSR on the agendas of Indian corporations.
Working in the social enterprise sector, we at Beyond Profit often feel that providing “social good” should be more than simply a “wing” of a business. Social enterprise seeks to take CSR one step further – to make the “social” part of the core competency and core offering of a business. In a way, it is CSR 2.0.
In an ideal world, all businesses would be social in nature, but, alas, we do not live in this ideal world. Incorporating CSR into a company plan is the first step in approaching this ideal scenario. The Asian CSR Congress is a concrete way to bring together like minded individuals and companies to talk about best practices, linking core competencies to a company’s CSR focus, and strategies to create value.
The event will include case studies from India and other Asian countries on partnership relations, employee volunteerism, linking market with CSR, and allied subjects. To know more or to register for the event, contact Kajari Mukherjee or Arpita Bhattacharya.
