Using the Power of the People for Affordable Education
First it was Wikipedia. Then Pepsi. Then Ushahidi. Now IDEO. What do they all have in common? They have realized the power of harnessing the intelligence and knowledge of a crowd in order to create information, products, and in some cases, solutions. Now, crowdsourcing—using the wisdom of a crowd to outsource tasks—has become a powerful tool for social change.
In 2007, Pepsi used “crowdsourced” designs to create a new prototype for the Pepsi can. But, now designers, philanthropists, and social investors are seeing the potential of using the “power of the people” to solve complex social problems.
Take for example, the recently launched contest on the OpenIDEO platform. Sponsored by Enterprising Schools, an initiative of Gray Matters Capital Foundation, a pioneer in catalyzing the growth of the affordable private education market (among other things), the contest seeks to find solutions for the question, “How might we increase the availability of affordable learning tools and services for students in the developing world?”
A heady question, no doubt. What’s cool is that OpenIDEO breaks the “Affordable Learning Tools Challenge” task down into building blocks. The first week, everyone (really, everyone who wants to out there in the Internet) suggests ideas for inspiration. Willing participants can send in pictures, videos, and stories related to other ideas they’ve seen that relate to the component parts of the problem: low cost distribution plans, innovative services designed for extreme affordability, creative business models, etc. Users can vote and applaud each inspiration so the best rise to the top. It’s an organized group brainstorm.
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