Earlier this year, the International Fund for Agricultural Development (IFAD) released its 2011 Rural Poverty Report. IFAD reports that more than two-thirds of the world’s 1.4 billion people living in extreme poverty reside in rural areas. What’s more is that 55% of the population—3.1 billion people—in the developing world live in rural areas.
While the fact that the rural populations need to be reached, the question is how. Many companies have tried—and many have failed—at reaching the billions of rural villages throughout the world. In this issue we examine ways business is overcoming the last mile barrier, and the lessons we can learn. » Continue reading “Lessons from the Last Mile”