Marketing Fellow — 1 Month Action Research Project
Beyond Profit seeks a student or young professional to assist in a marketing research assignment for a new social enterprise magazine.
Beyond Profit, a magazine focused on social enterprise and social entrepreneurship, is trying to reach new audiences and increase its subscriber base. We have partnered with a retail store in Mumbai to increase our visibility and market our product to potential new customers. We seek a Marketing Fellow to serve as the magazine’s in-store representative, to speak to customers about the magazine, and to capture customer information. The Fellowship will last for 4-5 weeks and is a great opportunity to get on the ground experience in retail marketing with a professional consulting firm.
Role:
The ideal candidate will be an outgoing, well-spoken college student or young professional with a background in business, marketing, and/or social enterprise. The project will entail spending several hours a day and several weekend days in the retail store in central Mumbai speaking to shoppers/customers. During the project, the Fellow will report back to our team on a regular basis to share insights from the day’s interactions. At the end of the Fellowship, a report on the project will be presented to the Intellecap Publications team.
The project will last 4-5 weeks. Only candidates based in Mumbai will be considered. Candidates should be available to be in-store from 5-8 PM three days each week (Weds-Fri), and from 12 PM-6 PM on Saturday and Sunday. Project will take place in Feb, March or April, depending on availability.
Responsibilities:
- Engage in conversation with customers about Beyond Profit magazine (a script will be provided)
- Gather email addresses of potential new readers and subscribers; candidate must meet a certain quota of email addresses captured each day (materials and forms provided)
- Enter email addresses captured into excel sheet for easy follow up at the end of each day (preferred)
- Create final report on the research assignment and present it to the publications team; should include personal experiences of how the magazine is received, how well the approach worked, conversion rates
Remuneration:
Marketing Fellow will receive INR 5,000 upon successful completion of assignment.
To apply, please send your resume and a brief introduction to contribute@beyondprofit.com
