This story originally appeared in our April 21, 2011 e-magazine. Click here to subscribe.
Ajay Chaturvedi, Founder and Chairman of the Gurgaon-based HarVa, spoke to Beyond Profit about harnessing value in rural India to promote self-sustainable livelihoods.
What does HarVa do?
HarVa is a unique and first of its kind rural enterprise focused on all women rural XPOs (including BPOs, LPOs, KPOs and MPOs), student helpdesks, medical helpdesks, community farming and renewable sources of energy. Our mission is to create value in rural India where little or none exists. The eventual goal is to be able to create value and then harness it rather than basing growth completely on selling.
What is the HarVa business model and what makes it unique?
The business model is unique since it focuses on value creation in rural India. We employ the people who need it the most and are unable to get similar opportunities. (Our) major focus over the past decade has been on tapping the potential of rural India by tapping into the buying potential of the people. Where there was no potential was enabled by a microfinance loan. However, little has been done to create the much-needed value based on annuity income for rural folk. » Continue reading “Harnessing Village Value”