Reframing the BoP Business Strategy
It’s been nearly seven years since the late C.K. Prahalad wrote The Fortune at the Bottom of the Pyramid, a book that has become essential reading for anyone interested in that segment of the economy. In that time, the term bottom of the pyramid (BoP) has also become common vernacular.
However, despite the increase in awareness of the BoP space, a lot of the focus has been on the wrong questions, says Ted London, the Director of the Base of the Pyramid Research Initiative at the William Davidson Institute at the University of Michigan,
At an event in Mumbai last week for his new book, Next Generation Business Strategies for the Base of the Pyramid, London said there has been much discussion about whether businesses that target the BoP are good or bad for the poor. That, he argues, is no longer important. » Continue reading “Reframing the BoP Business Strategy”








