Providing BPO Services out of Rural Rajasthan
By Dipika Prasad, Intellecap intern
Manoj Vasudevan is a young social entrepreneur with a bit of a surprise up his sleeve. Addressing the winners of ISB’s iDiya 2010, he said his company, Source Pilani, takes up large-scale social media projects for companies like Lenovo. It tracks online conversations, grades them according to kind of feedback, and maintains an extensive record. Source Pilani is a 3-year-old venture that provides services like medical transcription outsourcing, social media outsourcing, and business process outsourcing (BPO) services. The company employs a staff of 55 that hails from the village of Pilani and adjoining areas.
A winner of the first edition of iDiya 2009, Source Pilani was started with the vision of taking a BPO to the BOP and engaging some of the 130 million rural skilled workers who are unemployed due to lack of opportunities in India. Source Pilani’s people are recruited through townhall sessions that are advertised as “rozgar diwas,” which means employment day in Hindi. Once hired, they are trained in BPO skills over a three-month period and paid an average monthly salary of INR4,000 (USD$90). Vasudevan says he incurs a cost of INR7,500 to 8,000 per employee and his billing rate is 10,000 to 12,000 per employee. Beyond Profit caught up with Vasudevan to find out more about his journey, the impact he has had, and his views on future trends for the BPO sector: » Continue reading “Providing BPO Services out of Rural Rajasthan”









