Interview with Sankalp Associate Partner, Artha Initiative
In case you forgot, Sankalp – Intellecap’s long-awaited social enterprise forum – is next week, on May 4th and 5th in Mumbai. Last year Sankalp was an immense success in connecting investors and entrepreneurs and generally building a stronger network in the social enterprise space. Of course, none of this would be possible without our partners, including Artha Initiative, our Associate Partner.
In the run-up to the event, Beyond Profit recently spoke with Dr. Audrey Selian, Director, Artha Initiative.
Beyond Profit (BP): What is the driving philosophy behind the Artha Initiative?
Dr. Audrey Selian (AS): The driving philosophy behind the Artha Initiative is centered on the principle of sustainability. Sustainable enterprises are defined as those capable of achieving financial, organizational and (ideally) environmental break-evens. The word “Artha” itself is a Sanskrit term that refers to ‘purpose’, ‘prosperity’ and the ‘pursuit of wealth’. The objective of this program is to apply the rigor of commercial thinking to the challenge of development throughout India, particularly in poor rural communities and villages. The Artha program strives to support those who are validating the market niche for providing goods and services to the ‘bottom of the pyramid’, with an emphasis on agriculture and water.
BP: How do you define impact-measurement parameters for social enterprises?
AS: On the basis of a mix of qualitative (which cover specific social dynamics around the enterprise impact, enterprise dynamics vis-a-vis the community and stakeholders it serves, and scalability and environmental considerations) and quantitative indicators (including transaction terms i.e., the ability to absorb commercial capital and generate returns, and measurable beneficiary outcomes if any).
BP: Does the Artha Initiative prescribe maximum or minimum investment amounts? Is there scope for co-investments in India?
AS: Yes we do; investments range from $30K to about $500K. And yes, there is major scope for co-investments. For those interested, please see the ArthaPlatform.com, a system we have built to help facilitate these for those of who seek to build portfolios of small deals in India.
BP: What does the Indian social entrepreneurship sector need most right now – either from the investor or entrepreneur point of view – to ensure continued expansion and greater impact?
AS: The sector needs Better supported enterprises and higher quality deal flow. More coordination and knowledge on the investor side so that the time of entrepreneurs is not wasted speaking to the wrong investors.
BP: Do you see any future trends emerging in the impact investing sphere? How can more efficient links be made between investors and entrepreneurs?
AS: More efficient links can be established through continued industry events and conferences. But the communities that take shape at annual events need to have infrastructure to support them over time and post-event, so that people can bear at the top of mind that there are constantly ways to collaborate. The Artha Platform is designed for impact investors interested in both best practices from around the world and in finding ways to move capital into emerging market SMEs more effectively. The Platform offers a portal to facilitate ‘double/triple bottom line’ enterprise deal flow to investors, while lowering the transaction costs of conducting due diligence by creating mechanisms for better signaling and information sharing. Three distinct groups have access to this platform: investors, entrepreneur support organizations, and 3rd parties (in-country) capable of conducting due diligence and capacity building. We believe this is one way of supporting the sector.
BP: How do you think platforms like Sankalp can help consolidate and impact the sector? How has Artha benefited from the partnership?
AS: Sankalp is a fantastic convener for this industry. Pushing even deeper to unearth the deals that the investor community hasn’t already seen will be one major value-add for Sankalp over time. Artha has benefited from its association largely because the networking opportunities afforded by it are unparalleled.

















Yet it is increasingly becoming clear to me that this is the western conception of entrepreneurship, the view in the hallways of western universities and western corporations. Romanticized. The holy grail of individuality, of being your own person, of choosing your own path. And this is where the stories are coming from.