The Importance of Perspective, Take 2
In a previous post, I touched on the importance of perspective. It matters. In life. In work. In relationships.
And your perspective depends on where you are sitting at a certain point of time. What your past has held. And what you want to create for your future. Essentially, it matters where you are. Who you are surrounded by. What you have done. And where you want to go.
As I wrote, observing social enterprise from Mumbai probably makes the sector look a lot different than if I were observing it from San Francisco, Cartagena, London, or Lagos. My perspective is colored by my life on the ground in Mumbai. By my knowledge of development, of social enterprise, and of India. By the stories I hear and the words I read daily. And by those who inspire me.
But in all, this is a very narrow subset of reality. What we do – working in the social enterprise sector, that is – is not yet mainstream. When people ask me about my job, I don’t know what to say. The conversation generally goes something like this. “So, tell me, what do you do?” “I work for a magazine.” “Oh, which one?” “Well you’ve probably never heard of it, but it’s called Beyond Profit and we cover the social enterprise sector (insert definition of social enterprise here)” “Oh, so you work for an NGO?” “No, we aren’t an NGO. We are a for-profit company.” And the conversation progresses down this path of confusion.
With this lack of familiarity comes both challenges and opportunities. How do we go mainstream? How do we get people to say, “Oh social enterprise, yeah I’ve heard of that”? It is starting on college campuses because social enterprise clubs are rapidly becoming the “cool” clubs to join. It has started in the financial sector as we have realized, in light of the economic downturn of the past few years that old economic models are no longer working. People are calling for a new economic system. A new brand of capitalism. A new breed of business. And it is starting in homes, as women ages 18-35 are getting online and giving back to society through new technological platforms that are changing the way charities raise money and build audiences. (See the cover story in Issue 2 of Beyond Profit – Embedded Giving: Increasing Social Awareness through Online Platforms)
But perhaps the question that needs to be tackled is how do we create a common language for social enterprise – across continents, across cultures, and across languages? How do we make sure we are all on the same page? And this comes back to the perspective piece. What you think of social enterprise depends on where you are sitting.
We, sectoral insiders, need to be clear on what we are before we can conquer the world. And this is where I go back to relationships. We can only come to this consensus through dialogue and by building relationships, both professionally and personally. Luckily, social enterprise is still a small sector, a nascent sector. It is easy to get to know your fellow social enterprise practitioners. Everyone is friendly. Everyone wants to talk. And everyone wants to learn. What works in sub-Saharan Africa may not ultimately work in India. And what works in India may not work in China. We must take the best practices from the cumulative experience and create a lexicon, a bible of social enterprise.
An opportunity awaits to write this bible, who will be the first to take advantage of it?
















