Twitter “Social Enterprise of the Day” Roundup
Monday, July 20, 2009 – Friday, July 24, 2009
Last week we began to feature a “Social Enterprise of the Day” on Twitter. To supplement this new initiative, here is a bit more information on our featured social enterprises. Enjoy!
Monday, July 20, 2009
Social Enterprise of the Day – Shokay
Shokay, formed by Harvard classmates and friends in 2005, is busy introducing luxury yak* down to the global market. Shokay hopes to create a market for yak fiber (a luxury product relatively unknown to the fashion world), in order to increase the value of the raw fiber and provide Tibetan yak herders with long-term employment and higher sustainable income. Sourcing its yak fiber directly from Tibetan herders, Shokay is investing and reinvesting its success into local communities, ensuring the opportunity of choice for future Tibetan generations.
Shokay’s development impact is four-fold: direct income generation, preserve local culture, promote sustainable use of the environment, and community development work. Currently, Shokay works with 2,600 people from the Hei Ma He Village of Qinghai Province in Western China, providing a sustainable source of employment and income to these herders. Shokay also works with a team of knitters in Chong Ming Island off of Shanghai to bring its collection of home, kids, and accessories to fruition.
Our favorite part of the Shokay web-experience is the kitschy twit pics of the Shokay’s yaks (not the live ones).
Follow Shokay on Twitter at @shokay
*For those who are unfamiliar with yaks, they are large, furry, animals that are part of the cow-family, and reside in cold, mountainous areas of South and Central Asia. » Continue reading “Twitter “Social Enterprise of the Day” Roundup”




